Digital Advertising:
Despite budget constraints, we launched a highly focused digital advertising campaign that maximized reach while keeping costs low. We achieved a significant number of app installs, with a remarkably low cost per install (CPI)—$0.40 on iOS and $0.07 on Android. This strategy not only expanded their user base but also ensured the longevity of the campaign’s success.
Content Strategy
Parallel to our advertising efforts, we managed Cura’s blog to strengthen their content offering. Over six months, our team produced 50 blog posts monthly, boosting Cura’s organic traffic from none to 15,000 visitors per month. This surge not only enhanced Cura’s online visibility but also established them as a reliable source of healthcare information, helping to educate the community and further build trust with their audience.